Have you ever visited a website, but typed in the wrong url after the domain name? What did you see?
Chances are you saw a generic page that said something like; "The page cannot be displayed," or "Not Found," or "The requested URL was not found on this server." This is what is more commonly known as the 404 Error Page. It's the page that shows up by default when you'accidentally' type in the address of the page you are looking for on a website incorrectly.
Now, in many cases, it truly happens by mistake. However, in many other instances, people end up on this page because they are snooping around trying to look for your download page or thank you page without having to pay or opt-in. Kind of shady, but people do it. Why not capitalize on it whether they are doing it purposely or they are truly ending up there by accident.
If you have your own website and it gets traffic, some of your visitors are ending up on that page. Now, if they are seeing the generic message that their browser shows them when it happens, then you are not making good use of your web real estate:
http://www.ebooks-made-easy.com/404error.htm
Every page of your website can put money in your pocket. Even your 404 error page. You can customize that page just like any other page on your website. Some ideas to utilize on that page include:
-Making an special offer at a discounted price.
-Having it be a squeeze page.
-Making it an Adsense page.
-Redirecting it to a related affiliate product.
Those are just a few of the many different, yet profitable types of ways you can make good use of your 404 error page. It won't make you rich, but it definitely will put some extra money in your account. Maybe it will help you payone of your bills, or you can just reinvest it into your business.
Either way, if you don't customize this page, you can be leaving money on the table. Having something for your visitors to see that end up on that page is extremely more beneficial to you then not having anything on that page. Here's to making good use of every page on your website:
http://www.ebooks-made-easy.com/404error.htm
2 comments:
Mr. Dupon, I just had to write and tell you that I get over 300 emails daily (I don't know how that happened). Also I was recently in a serious accident and have been in recovery for some time. As a horse trainer, I have had to seek an alternative way to generate income to keep my ranch going while I recover. The point is that I have been opting out of 95% of most emails for one reason or another, mostly due to duplication of content and offensive pressure tactics which attack my very integrity for not responding to their promotions. I have genuinely looked forward to your emails and your presentation, content and ability to make the reader feel that you genuinely care about their success without the normal tactics I see in most internet marketers. When I am recovered to the point I feel I am able to be on the ocmputer and start focusing on a business, I promise you will be one of my first contacts. I hope that I can immulate your sales presence. I am an alternative practioner with animals and an animal and environmental activist. I have in mind the content of several books I would like to write with someone. I have 38 horses and left Corporate America (IBM executivity-is that a word) for the life of a cowgirl and now I will integrate this additional lifestyle into that as well. Thank you for your time and I look forward to being able to contacting you soon.
Bennie Jean Kuehnle
Twin Kreek Ranch Performance Horses
Nice to hear that I'm not one of the hard-push marketers Bennie ;-)
Hope all gets well for you in 2007!
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