Setting up a One Time Offer (or OTO) is an effective way to increase your online sales.
When people subscribe to your list to download a free gift from your website, or when they buy one of your low end products, you should always make them a unique offer that is related to your original gift/product after they get to the download page.
If you have no idea how to get started, you can see exactly how a One Time Offer works in the graphic at the left.
- If you can't read the copy well, you can view a bigger picture here.
It's really easy to set up an OTO. If you have a collection of Info-Products on your hard disk, you can bundle some of them together, and offer them to your subscribers/customers at a special discount.
You will notice that most people will find it hard to resist your OTO if it is valuable.